Advertising technology (adtech) presents a unique opportunity for brands and retailers to collaborate and unlock value from their combined first-party data assets. 隐私 regulations revolving around third-party cookie 弃用(e.g., the EU General Data Protection Regulation [GDPR], the US State of California Consumer 隐私 Act [CCPA]) limit traditional data 分享...
Unlocking Data Collaboration: Use Cases of Secure Multiparty Computation in Advertising Technology
作者: 医学院毕业Gangrade
Date Published: 2024年5月23日
阅读时间: 14 分钟
相关: Applied Data Management for 隐私, Security and Digital Trust | Digital | English
Date Published: 2024年5月23日
阅读时间: 14 分钟
相关: Applied Data Management for 隐私, Security and Digital Trust | Digital | English